THE CURIOUS AFTERLIFE OF A TIN
Altoids is a heritage brand that has maintained its retro feel in their advertising. We needed to maintain the soul of the brand, even when selling fake products. We achieved this by creating a long form print campaign that paid homage to classic print advertisements of the past. From layout to photography, we tried to make the consumer feel as if they were looking at a print ad from the 1960s for a product with a curious twist. This project was a Cannes Lions Shortlist for Print and Publishing, won a 2019 Golden Awards of Montreux, Gold Medal for Copywriting and was also a finalist for Media: Best Use Of Print Media. The campaign also received a D&AD Wood Pencil and a bronze Clio.