Every 24 minutes, a person died from Opioid addiction last year. To bring awareness to this crisis, every 24 minutes we carved a pill with the faces of victims. 22,000 pills made for 22,000 lives. We partnered with the National Safety Council to bring education, awareness and open dialogue about the Opioid Crisis in America. This was a touring memorial that made it's way to the White House and won Cannes Gold Lions for Health & Wellness, Outdoor Display Build and Outdoor Display.
The Website: The website replicated the pill wall into a digital experience, but also put a name to each face. My partner and I worked on 50 video stories to honor victims of the epidemic. Each pill face is clickable and generates a video. See more at stopeverydaykillers.org