REI is not your ordinary vacation...it is an adventure. When you travel with REI, even though you know where you are going you never know where you will end up.
OUT OF HOME
International airport terminals will be transformed to look like caves in exotic locations.
Bus wraps will make passengers feel that they are in an exotic location when they look out the window.
When a customer purchases travel gear, they will get a list of REI destinations where others have traveled who purchased the same items.